AMANDA SEYFRIED is the new face of Very Irresistible Givenchy, replacing former ambassador Liv Tyler. The actress, who is also the face of Clé de Peau Beauté, will star in print and television campaigns for the fragrance.
“It’s an honest collaboration. I’m proud to be a part of [the brands I'm involved with] because what they do is really cool, especially Givenchy – they’re so artistic. And I feel like I have a foot in the fashion industry now,” said Seyfried, who was on the front row of Givenchy’s autumn/winter 2013-14 show this March.
Whilst Seyfried says she accepted the offer to appear in the Very Irresistible campaign almost immediately, she has no plans to launch a celebrity fragrance herself.
“They’re hard work, and the more you do, they take away from your work as an actor,” she told WWD. “I’m doing these two campaigns [Givenchy and Clé de Peau] because I care about them and the people involved. They’re great things to be attached to.”